Transitioning from Natural to Artificial Light

If you're a food/product photographer or videographer tired of the inconsistencies of natural light, then it might be time to make the switch to artificial light. Especially with winter fast approaching and the hours of good daylight dwindling, now is the perfect time to start getting comfortable with artificial light.

In this guide I'm going to explain...

• How I set up my artificial light (both flash & continuous)
• Pros vs. cons of artificial light
• Common hurdles associated with artificial light & how to solve them, the biggest being the fear that artificial light makes food look fake
• Steps to taking your first shot with flash
• & more!

With over 45 minutes of video tutorials & demonstrations, links to recommended equipment, cheat sheets, & more, I'm going to walk you through how to make the transition from natural to artificial light in the most seamless way possible.

Once you get started in artificial light, you'll wonder how you ever lived without it!